Word count: 216 words
Est. Read time: 2 mins.

“Reading is to the mind what exercise is to the body” -Richard Steele

“Outside of a dog, a book is a man’s best friend. Inside a dog, it’s too dark to read.” – Groucho Marx

A trilogy of easy, quick-read books written by Truett Cathy, founder of Chick-Fil-A, elaborating on his personal and business beliefs and principles on which CFA was founded and remain in place today, at every restaurant.

How Did You Do It, Truett? This book by Cathy elaborates in his own words on his “Recipe for Success”. Chocked full of nuggets and tidbits, pearls of wisdom, “quotable quotes” and a few surprises, this quick read starts off with a very complimentary letter to Truett from Warren Buffett.

Eat Mor Chikin: Inspire More People. Truett Cathy does it again with this book giving personal advice behind some of his decisions (using the Cows as his spokes-things) and building loyalty from team members, customers, and communities. Down to earth, short read, pithy and witty. A good read for any leader or manager.

It’s Easier to Succeed Than to Fail.  More from Truett, this time a recounting of his “rags to riches” journey through several failures and the eventual hugely successful market-leading company, Chick-fil-A.

Be sure to read the two articles built around the Chick-Fil-A phenomenon, its legendary Customer Service and its lessons for leaders in this issue of GFB Monthly.

SERVE  – “So, Just How Did You Do That?”

LEAD – “Principle Led – All Chicken, But Some Leadership ‘Beef”